Bumble drops women-first chat rule as dating apps seek engagement boost
World
Since Bumble’s launch in 2014, only women could initiate conversations in heterosexual matches on the appBumble on Tuesday said it would begin allowing either person in a match to send the first message, dropping the women-first messaging rule that has been a defining feature of the dating app since its launch in 2014.The move comes as dating-app companies across the globe grapple with user fatigue toward traditional swipe-based platforms and slowing growth, prompting some, including Bumble and Tinder-owner Match Group, to roll out new features and artificial intelligence-powered tools aimed at improving engagement. Continue reading…
To read the full story from the source: The Guardian – International
